End of Year Project #5 – Survey Customers for Feedback from this Year
One of the most effective ways for you to improve your company in 2010 is to get direct feedback from your customers so that you can change the things that matter most to them.
Consider the following three ways that you could use a survey to get this feedback:
1. Written survey mailed to customer – You could mail this separately, with the new contract, or with a greeting card. To maximize response, include a pre-stamped, self-addressed envelope.
Click here for a sample survey in Microsoft Word format.
2. Phone survey – Create a call list using CLIP and keep a log of survey answers to analyze later. There are also services that will do this for you. I was unable to find one that I liked (most were not very user friendly). If there is a company that you use, let me know!
3. Internet survey – If you are a DIYer (Do-It-Yourselfer) check out www.wufoo.com. At Wufoo, you can very easily create customized forms for surveys or any other purpose. You can then send the link to your customers or even add the survey to your website. I just created this form within 15 minutes on wufoo.com:
- Example of what it looks like on wufoo.com: Click here.
- Example of what it looks like embedded on our website: Click here.
Very easy! You can create 3 forms for free and keep track of the results. Additional forms can be created for a minimal charge.
If you are not comfortable creating it yourself, contact your IT support to develop a simple web survey to put on your website.
To notify your customers of the online survey you could include a note with a piece of mail you send to them, use a service such as Dial My Calls, or simply email them.
Application Action: If you haven’t surveyed your customers this year, choose one of the options above and get started!
How do you get feedback from your customers? Let me know in the comments!
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