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$450,000 Ideas

January 21st, 2010 Leave a comment Go to comments

Companies pay $450,000 and up for Joey Reiman’s big ideas, some of which take him only a month to produce… Joey, erstwhile ad agency owner, heads BrightHouse, “the world’s first ideation corporation.”

Speaking of his headquarters in Atlanta, Georgia, Joey tells us what we should expect:

“You won’t find people hustling and bustling around.  They’ll be sitting in their offices with their feet propped on the desk, thinking.”  (From the chapter “Think More, Work Less,” in The Little Red Book of Wisdom)

image Photo: pheaber

During this off-season, consider thinking as an option for what you spend your time doing.

The practice of taking time away from the “hustle and bustle” to think intentionally about your life, your business, and your problems is highly under-appreciated.  Your brain has the potential to produce ideas more valuable than you can imagine.  Do not underestimate the power of your thoughts.  I am amazed at the ability of the human brain to collect, process, and produce information.  It is still by far the most powerful computer in the world.

What do you think about the company mentioned above where the employees are sitting with their feet on the desk, thinking?

What kind of culture are you creating within your company: one which merely values hustle and bustle, or one which values thinking and ideas?

How could you give a more important place to thinking in your life?  In your company?

In the next post, I will share a few tips, tricks, and tools for getting the most out of your thoughts.

Let us know in the comments what you think about thinking.

Thinking for a Living

  1. January 22nd, 2010 at 21:17 | #1

    I thinking :)

  2. Jon Coleman
    January 23rd, 2010 at 13:22 | #2

    @Victor
    Good application victor!

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