Do You Read Business Books for Confirmation?
Seth Godin has a great little article on the scientific method. It is easy to slip into a defensive mode in our lives and businesses where we are just trying to maintain the status quot rather than ask “does this really work?”
I hope you find the following quote as challenging as I did:
Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can’t help but push you forward.
Read the whole post.
